the axis cx blog.
Sharing our insights, tips and methodologies
EZDubai – A story of successful innovation by Dubai South
The United Arab Emirates celebrates its golden jubilee in 2021. In five decades, it has gone from being an undeveloped desert country to reaching the red planet. No country in the world has seen a similar upward growth trajectory. As per the Resonance Consultancy’s...
How the MYRenault app set on a journey to improve brand loyalty
Have you heard a story about MYReanult, the app that was designed to balance customer needs, market conditions, and digital solutions? Axis Partners reveals how one website transformed into a highly engaging app to deliver a meaningful purpose and enhance brand...
MY Renault at the destination: driving to the CX innovation
In this article, we continue the story about MYRenault by highlighting the most important aspects of the app. In the first part of the narrative, Axis Partners gave you an outline of the phone app market and MYRenault evolution. However, we are well aware our readers...
Building a culture of innovation: an insightful conversation with Neetan Chopra (Part II)
Last week, I shared the first part of a discussion with the man behind the Dubai Holding One App: Neetan Chopra – the Chief Technology Officer of Dubai Holding. The main topic of our conversation was the innovative aspect of the app. As mentioned in the previous...
Building a culture of innovation: an insightful conversation with Neetan Chopra
One of the most common reasons for companies to create apps is to increase customer engagement, provide a better experience and ultimately, generate growth. However, it is rare for organizations to develop smartphone solutions to accommodate various employee’s needs....