the axis cx blog.
Sharing our insights, tips and methodologies
The banking industry is customer experience the game changer?
In UAE, the banking sector focus has relied historically on ‘cost leadership’, where there’s aggressive competition to provide the lowest rates for loans, the best credit card benefits and the highest rates for savings. There is a machinery working at full steam,...
crm and cx… what the difference between?
Maintaining an exemplary level of customer satisfaction (And consistently delivering it) is critical to acquiring new business and retaining existing customers. We are facing the “Uber” generation. Even if you are doing B2B or B2C, your customers will expect an...